Time To Learn: Social Media in Personal and Professional Life [Part 2] (01/24/2019)
Greeting, my Frequent Fans!
When last we left off in the first post of this topic, I was discussing the merits and dangers of using social media to build and promote a personal brand. I came to the conclusion that you must build a business image on social media that is professional, well-spoken, and whilst it's easy to identify you, it should ideally be removed from your personal social media. In this next post, I'm going to focus more on how a professional image should be maintained, as well as how easily it is destroyed by careless mistakes.
A professional social media account is maintained in a parallel manner to a living being. If you neglect it, it will soon die. If you do too much within a small space of time, it will become overwhelmed. If you don't behave professionally, it will be influenced in a negative way. Posting infrequently or very little over a large period of time will cause those who view it to become disinterested, costing you potential audiences or customers. In this regard, maintaining a professional image over social is possibly one of the most arduous tasks in modern advertising and marketing. However, as difficult as it is to get right, it is one of the most lucrative forms of marketing.
In order to not overwhelm your consumers, it's ideal to post on a regular basis. When creating your social media campaign, devise a schedule of posting, and post certain types of content on certain days. For example, if posting updates for the first time on a Thursday, the audience will be more interested in following the posts when they are posted every Thursday. The only exceptions to a scheduling rule are immediate news which the consumers have been waiting for. Additionally, if there are multiple types of content posted, be sure to balance your posts. Too much of something can cause consumers to become bored with it, and push other content out of the spotlight. Diversity is also a key element of a social media campaign's success. Posting solely on one topic, or a select few, will become monotonous and drive off readers/viewers.
To sum it all up, keeping your social media current and relevant for a professional setting is a bit like walking on a tightrope. There is little room for error, yet it can be extremely satisfying and successful. Trying too hard may lead to failure, so try not to think about it too much.
With Great Power comes Great Responsibility,
-Dylan
When last we left off in the first post of this topic, I was discussing the merits and dangers of using social media to build and promote a personal brand. I came to the conclusion that you must build a business image on social media that is professional, well-spoken, and whilst it's easy to identify you, it should ideally be removed from your personal social media. In this next post, I'm going to focus more on how a professional image should be maintained, as well as how easily it is destroyed by careless mistakes.
A professional social media account is maintained in a parallel manner to a living being. If you neglect it, it will soon die. If you do too much within a small space of time, it will become overwhelmed. If you don't behave professionally, it will be influenced in a negative way. Posting infrequently or very little over a large period of time will cause those who view it to become disinterested, costing you potential audiences or customers. In this regard, maintaining a professional image over social is possibly one of the most arduous tasks in modern advertising and marketing. However, as difficult as it is to get right, it is one of the most lucrative forms of marketing.
In order to not overwhelm your consumers, it's ideal to post on a regular basis. When creating your social media campaign, devise a schedule of posting, and post certain types of content on certain days. For example, if posting updates for the first time on a Thursday, the audience will be more interested in following the posts when they are posted every Thursday. The only exceptions to a scheduling rule are immediate news which the consumers have been waiting for. Additionally, if there are multiple types of content posted, be sure to balance your posts. Too much of something can cause consumers to become bored with it, and push other content out of the spotlight. Diversity is also a key element of a social media campaign's success. Posting solely on one topic, or a select few, will become monotonous and drive off readers/viewers.
To sum it all up, keeping your social media current and relevant for a professional setting is a bit like walking on a tightrope. There is little room for error, yet it can be extremely satisfying and successful. Trying too hard may lead to failure, so try not to think about it too much.
With Great Power comes Great Responsibility,
-Dylan
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